La Prensa Hispana circulation growth continues to outpace other Spanish print media and is the leading Hispanic market directed newspaper in the Coachella Valley.Since its inception 18 years ago, circulation has increased 60% to its current circulation of 46,500 with an exclusive East-Valley, free home distribution network.The inclusion of English language content has integrated La Prensa Hispana into an expanding bi-lingual market. La Prensa Hispana is truly a bicultural product produced and run within the Hispanic community in a literate bi-lingual fashion. It has a significant impact on the Hispanic marketplace as well as the English speaking segment of the market.
LA PRENSA HISPANA NEWSPAPER
Rate Schedule
Format: SAU/Broadsheet 6 columnsX 21†- Full-page=126â€
Weekly print newspaper-Distributed Friday, Saturday and Sunday- Internet posted for one week.
FSI Cost: $65 per 1,000
Deadline: Tuesday 4:00 p.m.
Classified: $20 per col. Inch
Color Rate: $75 X color
Political Advertising: $4,600 Full-page- Advance payment required
Ad Size
Full-page $4,410
½ Page $2,205
¼ Page $1,102
1/8 Page $ 551
Rates will be discounted with an advertising agreement as follows:
3 month agreement 15%
6 month agreement 20%
12 month agreement 25%
Ask your account representative about “New Business†introductory advertising which includes editorial business profiles and publication in the Hispanic Chamber of Commerce monthly standard broadsheet size insert at no cost.
COLUMN INCH OPEN RATE: $35
DISTRIBUTION: 46,500
Coachella Valley and Imperial Valley
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