We are a full-service Pet Grooming facility, specializing in giving your pets an enjoyable grooming experience while leaving them looking and feeling their best. Alice’s Pet Parlor is the # 1 place for professional service because we surpass the competion in service and care. Dogs of Distinction will recieve their best dog groom, and a true value for the pet parent dollar. Making your pet a pet with panache by just visiting. Alice’ Pet Parlor opened its new location in January 2011. I believe that dog grooming is an art form. That each pet has its own indivual look. That the pets I work with are very special as each indiviual wants to look his best. About our staff: Alice opened her first grooming shop in Santa Cruz in 1978. In 1996 she began LaunderMutt where quality grooming became a standard. The high standard of care is consistant with Alice and her staff. Jamie Shelton, has returned to work along side Alice after years of running her own mobile grooming business. Jamie was manager at LaunderMutt and we have worked as a team for over 8 years.