The principals of HotWire Marketing have years of experience in assisting technology firms develop and implement strategic and tactical marketing programs. Our clientele include some of the largest names in technology as well as small start-ups.
Strategic marketing services include:
Competitive and industry analysis, identification of market trends, customer needs identification and positioning, market segmentation analysis, messaging development, product feature/benefit analysis, partner and alliance strategies, primary and secondary market research, SWOT analysis, budgeting, and marketing communications planning.
Tactical marketing services include:
Advertising and Public Relations planning; go-to-market planning; distribution channel communications; branding; copywriting for ads, websites, sales letters, brochures, presentations, e-newsletters and e-promotions, news releases, feature articles, case studies, talking points, white papers, and direct mail; trade show planning; RFP and proposal development; and product and corporate naming.
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