Tractor Supply Company is the largest retail farm and ranch store chain in the United States. The company operates more than 800 retail stores in 40 states, employs more than 10,000 team members and is headquartered in Brentwood, Tenn. Its stock is traded on the NASDAQ exchange under the symbol “TSCO.”
The company was founded in 1938 as a mail order catalog business offering tractor parts to America’s family farmers. Today Tractor Supply is a leading edge retailer with revenues surpassing $2 billion.
Tractor Supply stores are primarily located in rural areas and the outlying suburbs of major cities. The typical Tractor Supply store has 15,000-24,000 square feet of inside selling space with a similar amount of outside space used to display agricultural fencing, livestock equipment and horse stalls.
Tractor Supply is committed to understanding and fulfilling the needs of those who enjoy the rural lifestyle: folks who frequently describe themselves as hobby farmers and hobby ranchers. It is estimated that the “hobby” or “pleasure” farmer consumer segment spends more than $5.5 billion annually on farm supplies. Today less than 10 percent of the company’s customers classify themselves as full-time farmers or ranchers. In fact, Tractor Supply’s largest customer segment does not farm at all. They are more aptly described as rural or suburban homeowners, or “self-reliants.” When asked, customers often describe Tractor Supply as “a store you can trust.”
Tractor Supply is continuing to grow with new stores and improved product offerings while celebrating its 70th anniversary. The Tractor Supply mission and values motivate and inspire team members and give the organization a unified focus for the future.