Jeff Sodikoff founded Platform One Entertainment in 2004. Platform One Entertainment is an artist development, brand marketing and cause marketing company with over 20 years of entertainment industry marketing experience. From our office in Chicago, Platform One has created and implemented unprecedented marketing campaigns for hundreds of the biggest bands and brands from around the world. Further, we harnesses the power of music and entertainment to create positive social change in the community. We believe that artists and entertainers are uniquely empowered and positioned to influence the masses and create effective change for meaningful causes.
Platform One’s success is due to our dedication to clients, our expertise and our innovative strategies. It is also due to our unique ability to reach and satisfy niche consumer markets with grassroots marketing campaigns balanced with new media components and complimented with traditional marketing initiatives.
Our mission is to help our artists & brands unlock the power and value of music as a commercial catalyst without undermining its integrity as an art form. Similarly, Platform One strives to generate awareness & visibility for our artists & brands while preserving their identity and credibility. Maintaining these balances goes to the heart of what Platform One is about. It is how we choose our clients and how we develop and execute our marketing campaigns. It is a belief that our clients represent us as much as we represent them.
We immerse ourselves in our clients’ projects and develop programs and solutions that leverage the entertainment industry. We tap into all aspects of entertainment to connect with both consumers & industry tastemakers while accomplishing our clients’ objectives.Through our viral, peer-to-peer based marketing initiatives, we tap into the emotions and preferences of a core demographic by creating an experience with music or a brand to build loyal fans/consumers while tying into the fabric of a particular lifestyle.